
Ethan Alexander Whitmore
Lab Editor
Ethan leads testing at the WhiteSneakers.ca Lab. He runs the salt and slush test, the Whiteness Index readings, the crease and scuff log and the fit measurements behind our reviews, and he writes our care guides and head-to-head comparisons.
Guides
- White Sneakers in a Canadian Winter: Waterproof Picks, Salt and Slush (2026)
- The Best White Sneaker Cleaner: Jason Markk, Crep Protect or Dish Soap?
- How to Clean White Sneakers: Leather, Canvas and Mesh
- How to Remove Salt Stains From White Sneakers
- Air Force 1 vs Stan Smith: Which White Sneaker Should You Buy?
- Stan Smith vs Club C 85: Which White Sneaker Should You Buy?
- Veja Campo vs V-10: Which Veja Should You Buy?